Shayna Jucker

Brand Experience & Marketing

Switzerland & U.S.A
24.10.1997

Brand and event professional with a passion for creating experiences that connect people with brands. Based in Zurich, I specialise in managing large-scale live activations and brand campaigns for major Swiss clients – including Migros' presence at 10+ of Switzerland's most iconic music festivals.

With a background in multimedia production, design and strategic communication, I bring both creative vision and operational precision to every project – from first briefing to final execution. I lead cross-functional teams, manage client relationships end-to-end and take full ownership of results.

Driven by a passion for brands that inspire and move people.

Experience

Occupational activities

Feb. 2025 – Today

Project Manager | Marketing, Events & Brand Experience

TIT-PIT GmbH

Fehraltorf, Zürich

Managing brand activations and live experiences for major Swiss clients, with a strong focus on Migros. Responsible for the full project lifecycle – from initial client briefing, proposals and strategic recommendations through to creative production, team leadership and on-site execution.

Notable projects include Migros’ brand presence at Switzerland’s most iconic music festivals – Summerstage, Moon & Stars, Frauenfeld, Luzern Live, Paléo, Lumnezia, Stars in Town, Heitere, Gampel, Seaside and Summerdays – as well as the Merci Bus Tour celebrating Migros’ 100th anniversary in 2025 and leading the Mocktail Bar Tour 2026.

Beyond events, responsible for social media content, graphic design and client communications for TIT-PIT, ensuring a consistent brand voice across all touchpoints.

  • Lead on 10+ major Swiss festivals annually
  • Full client ownership from strategy to execution
  • Trusted with independent project leadership within 1.5 years

Nov. 2023 – Apr. 2024

Multimedia Design & Production

fliggs mobile

Zürich · Hybrid

Alongside my Bachelor’s in Media Engineering at FHGR. Responsible for visual content creation, brand identity and multimedia production.

Jun. 2023 – Jul. 2023

Radio Reporter | Internship

Somedia AG · Radio RSO

Chur, Graubünden

Internship during Bachelor’s studies, gaining experience in media and communication.

May 2020 – Jun. 2023

Project Manager

Architektur Hürzeler AG

Erlenbach, Zürich

Sep. 2021 – Jun. 2023: Project management role alongside Bachelor’s degree in Media Engineering at FHGR.

May 2020 – Sep. 2021: Full-time role managing architectural projects, client communication and visual presentations.

Aug. 2018 – Dez. 2019

Architectural Drafter

Werkteam Architekten AG

Volketswil, Zürich

During Berufsmatura in Design, combining technical drawing with continued education.

Aug. 2013 – Jul. 2018

Architectural Drafter

AD Architekten AG

Uster, Zürich

Aug. 2017 – Jul. 2018: Directly after completing apprenticeship, while starting Berufsmatura.

Aug. 2013 – Jul. 2017: Four-year apprenticeship in architectural drawing, graduating with EFZ qualification.

Education

School education

Sep. 2021 -- Sep. 2024

Multimedia Production | Studies

Fachhochschule Graubünden FHGR

Chur

Sep. 2022 -- Feb. 2023

Transmedia Design | Studies Abroad

Fontys Academy for the Creative Economy

Tilburg, Netherlands

Jan. 2020 -- Mar. 2020

English Language School

Global Village School

Hawaii, USA

Aug. 2017 -- Aug. 2019

BM2, Profile Design

Berufsmaturitätsschule BMS

Zürich -- Altstetten

Aug. 2013 -- Aug. 2017

Architectural Draftswoman EFZ

Gewerbliche Berufsschule GBW

Wetzikon

Interests

Hobbies & Activities

Figure Skat | Surf | Snowboard | Ski | Soccer | Sports in General | Travel | Music | Playing Guitar | Photography | Image Editing | Graphics | Design | Attention to Detail | Keeping in touch with Family & Friends